Dalton Letorney
Systems engineer and founder in San Francisco, formerly growth at Hulu.
Teams, stages and schools along the way
- Hulu
- Disney+
- ESPN
- Instacart
- Quizlet
- Wasserman
- Abercrombie & Fitch
- Radar Pictures
- Step
- Tennis IQ
- Stride Fitness
- Break A Leg Theater Works
- South Shore Conservatory
- Mixology Studios
- NFT Expoverse
- DataCon LA
- University of Southern California
- Boston College
- Cal State Long Beach
- The College of Westchester
- Kaltsunas Insurance Agency
- The Healthy Gut Club
Hulu, Disney Expy Awards 2023
The experiment Disney named the year’s most innovative
A custom exit-intent modal on hulu.com that reads when someone is about to leave, written entirely in first-party code.

- +6%conversion, month over month
- $5M+incremental operating income a year
- +22%media efficiency from dynamic landing pages
Systems in the wild
Software that theaters, youth programs and a fitness studio run on every day.
Live seat maps, checkout and house management for a theater network.
See ticketingApps, start to finish
An AI tennis coach I led as fractional CTO, and Chefari, the food companion I founded.
On stage
I started behind a sound desk and still love a live room. Now I give talks on marketing in entertainment, new technology for artists, and building a career from an arts background.
- DataCon LA
- NFT Expoverse
- South by Southwest


In their words
From Hulu, Disney, Deloitte, Bandsintown, Broadway and the programs I build for.
Dalton engineered the entire digital backbone of our organization across ticketing, tuition, fundraising, registration. Our team runs on his systems now. This feels like oxygen.
Healy SammisExecutive Director, Regional Arts Nonprofit Dalton single-handedly shifted how we worked as a team. He made strategy feel electric again. Our team moved faster, thought clearer, and frankly had more fun with him around.
Sid B.Director of Product Marketing & Experimentation, Hulu Our gala raised over $100,000 in two hours using the auction platform Dalton built—entirely custom, zero upfront cost, and better than anything we’ve used before. He’s a force multiplier.
Kyle WrentzPrincipal in “The Lion King” on Broadway There’s “impact,” and then there’s Dalton. He created entire frameworks we still use. Everyone wanted a “Dalton ticket.” They were legendary for a reason.
Carmen NeedhamPartner Marketing Lead, Disney Streaming Dalton blends elegance, performance, and ruthless clarity into everything he ships. He’s the kind of CTO that makes your whole company faster overnight.
Todd CroninFounder, Bandsintown Dalton built the tools we didn’t even know we needed. Installment plans, live registration flows, automated tracking—our enrollment tripled. I can’t imagine ever going back to commercial platforms.
Elena V.Program Director, Youth Theater
One of the rare few who thinks across product, consumer behavior, paid media, and analytics. Dalton raised the bar on how we think about experimentation. Then he rewrote it.
Megan HaleSenior Team Lead, Hulu Growth Team Dalton managed parallel workflows, unpredictable human variables, and live stakes with total composure. His ability to stay in control, solve problems quickly, and maintain professional clarity made him the default leader in every situation.
Jeff LargentAcademy Award-Winning Sound Designer, Head of Technology, South Shore Conservatory A renaissance man in the truest sense. Dalton sees the whole board from vision to architecture.
Diana HuaDirector of Strategic Growth & Monetization, Hulu He architected our internal platform from scratch, delivered it on time, and it hasn’t required a single fix. That’s a first in my career.
Todd M.Head of Security, The College of Westchester Dalton has an uncanny ability to turn friction into revenue. Every product he touches gets leaner, smarter, and more addictive.
Felipe FernandezHead of AI & Innovation, Deloitte Dalton rapidly transformed complex research processes into automated pipelines. He identified bottlenecks I hadn’t flagged, rewrote code for efficiency, and improved outcomes across the board. His initiative, precision, and execution were consistently outstanding.
Lorien Stice-LawrenceAssistant Professor, USC Marshall School of Business

Building something? Say hello.
A product, a system, a growth problem, or a good question. I read every note.




